20 years leading global technology initiatives at the intersection of AdTech, Commerce Media, AI, and platform ecosystems. I turn complex partnerships and technical programs into measurable business outcomes.
I've spent two decades building and leading global technology businesses. My career began in the early days of digital advertising, and as one of Google's Top 100 Advertisers, I helped pioneer the tooling and strategies that shaped the modern adtech landscape.
As VP at Nativex (a Mobvista company), I led global strategic initiatives across market expansion, privacy, data security, and technology infrastructure. I oversaw the rollout of enterprise MarTech, DevSecOps, and CRM systems across 20 offices and 1,000+ employees, while managing complex commercial agreements that required close partnership with Engineering, Legal, and Finance.
I bring a rare combination: deep technical fluency, from SDK/API integrations and algorithmic bidding systems to hands-on work with AI and automation tools, paired with senior commercial leadership, including being part of the leadership team that successfully exited the company to Mobvista and subsequently navigated the Mobvista IPO on the Hong Kong Stock Exchange.
Today, I'm focused on applying this experience to the next wave of technology, whether that's Commerce Media, enterprise AI programs, or privacy-first data partnerships. I'm based in Minnesota and open to remote, hybrid, and travel-friendly opportunities.
From pioneering search engine marketing to leading global platform strategy through an IPO.
End-to-end deal architecture from term sheet through implementation. Complex multi-party negotiations with platform partners, data providers, and measurement vendors across global markets.
Enterprise-scale technology rollouts (MarTech, DevSecOps, CRM) across distributed organizations. Agile delivery with cross-functional alignment between Engineering, Product, and Business stakeholders.
GDPR/CCPA compliance architecture, data security strategy, and program governance in regulated environments. IPO-grade risk mitigation and change management processes.
Deep expertise across the programmatic advertising ecosystem: attribution, measurement, mediation, and monetization. SDK/API integration strategy for publishers and merchants at scale.
Hands-on operator across AI/LLM evaluation, third-party API integration, and workflow automation. Focused on practical implementation, cost control, and measurable business outcomes.
Leading distributed teams across 20+ offices internationally. Cross-cultural commercial execution, international market expansion, and M&A integration experience.
Topics at the intersection of technology, advertising, and the future of digital commerce.
The skills that built mobile adtech ecosystems (SDK integrations, attribution partnerships, programmatic infrastructure) are the exact capabilities retail media networks need now. I see this as the most natural translation of adtech expertise into the next growth vertical.
After years managing privacy compliance globally, I believe the companies that treat privacy as a product advantage, not a compliance burden, will win. Clean rooms, PETs, and privacy-safe targeting aren't workarounds. They're the architecture of trust.
I spend time evaluating models, integrating APIs, and shipping automation workflows in real products. That operator perspective helps me separate hype from fit across capability, cost, and implementation risk.
I've watched the same dynamics play out from SEM to mobile to programmatic to AI: early chaos, platform consolidation, ecosystem buildout, privacy reckoning. That pattern recognition, knowing what works and what doesn't at each stage, compounds in value.
I'm actively exploring my next opportunity. Whether you're a hiring manager, recruiter, or someone who shares these interests, I'd love to connect.